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Discover the dragons path

Discover

the dragon’s path

Interactivity that
connects brands and people

—The shapes of the dragon—

With Augmented and Virtual Reality, nowXR transforms products, packaging, and events into interactive experiences: easy to access, fun to use,
and measurable in real time.

Virtual Try-on

Gaming

Catalogues

Packaging

Designed for retail, trade shows, and events, nowXPO transforms static products into interactive exhibitions: simple to use, engaging for audiences,
and measurable in real time.

Culture

Showcase

For festivals, sports, and branded entertainment, nowPLAY turns audiences into players. Through gamification, challenges, and rewards, it transforms outdoor ads, stadiums, and live events into lasting interactive experiences.

Arena Games

Stage Vote

Meal Time

Outdoor

Every brand has a story worth telling. nowARTS transforms origins and purpose into cultural experiences that people can feel and remember, making identity tangible, emotional,
and measurable.

Canvas

World

Discover the dragons path

Discover

the dragon’s path

Hundred Town

Hundred Town is a digital world inspired by the brand’s journey, a living artwork merging art.

Ermita Viladecans

We applied WebAR technology to digitally reconstruct the murals, allowing visitors to experience them in their original splendor.

Oesia

Digital catalog with powerful storytelling, designed to turn highly technical products into an engaging narrative experience.

Tous

Augmented reality technology to let Tous customers virtually try on exclusive sneakers featuring signature charm-adorned laces.

URJC

With one scan, phones become controllers, allowing users to discover details of 200+ digitized artworks.

Immersive stories
for modern brands

—The treasure of the dragon—

Hundred TownnowARTS
Ermita ViladecansnowXR
OesianowXPO
TousnowXR
URJCnowXPO

The dragons we’ve awakened

The Guardians

Guillermo Aracil

/ Captain + Creative Director

Antonio Serrano

/ CTO

Solange Ros

/ Project Manager

Chema Mateo

/ Visual Designer

Javier Muñoz

/ Lead Technical Artist

Laura Gómez

/ Developer

Iván Sarmiento

/ 3D Artist

Laura Rosa

UX | UI

The Guardians

Guillermo Aracil

/ CEO + Creative Director

Antonio Serrano

/ CTO

Solange Ros

/ Project Manager

Chema Mateo

/ Visual Designer

Javier Muñoz

/ Lead Technical Artist

Laura Gómez

/ Developer

Iván Sarmiento

/ 3D Artist

Laura Rosa

/ UX | UI

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immersive stories
for modern brands

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Let’s work together

Get in touch

© 2025

  • Personal Data Policy
  • Quality Policy
  • Cookies Policy
  • Terms Of Service
  • Whistleblowing &
    Queries Channel

immersive stories
for modern brands

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